Why not to use prebuilt templates.

This highly respectable ISP has had their web­site designed by a highly respectable web design firm, and has con­se­quently come out look­ing sub­stan­tially dif­fer­ent from every other third– or fourth-tier web ser­vices retailer on the market.

A screenshot of their website

Note their won­der­fully orig­i­nal Flash ban­ner. Look closer. Right click on the movie and hit “Rewind”. What you thought you could see before but didn’t really want to believe any­one could be stu­pid enough to do has come true. For those who can’t be both­ered going to their web­site and/or don’t have Flash installed, observe my screen­shot above. Beneath their logo there is indeed text that reads “Com­pany Name.net”.

Charm­ing. But not quite so charm­ing as this lit­tle gem from Dri­ver Web Design­ers: “We offer our cus­tomers the ser­vices of a pro­fes­sional inhouse Graphic designer to give your Web­site the edge over the competition.”

Ummm.

Bet­ter than all that still, of course, is the fact that their brand name as proudly dis­played not only on their own ban­ner, but also on the Dri­ver Web Design­ers web­site, points not to their own web­site (which is switch.com.au) but rather that of Union Switch & Sig­nal.

Yeah, I used rel="nofollow" on some links in this post to pre­vent Google from count­ing them in its index. It’s because some stu­pid­ity doesn’t bear following.

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posted on Wednesday, July 13th, 2005 at 9:27 pm by Josh, filed under Design, Geek.

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