Anything for TV

Peo­ple go to tremen­dous steps to utilise main­stream media effec­tively. This week, one of my clients has fast-tracked a com­plete rebuild of their (gen­er­ally under­per­form­ing) web­site in direct response to per­haps twenty-seconds of prime­time TV fea­ture on a highly rat­ing show.

Cost is pretty much no object: the poten­tial gains in brand and busi­ness devel­op­ment are entirely unre­peat­able. Their mar­ket­ing & pro­mo­tion strat­egy is fairly web-centric, and arguably the sin­gle best TV spot out­come one could hope for is direc­tion to a rich infor­ma­tion por­tal. The web, like no other medium, offers this for a com­pa­ra­bly diminu­tive cost.

Not only do you get higher con­ver­sion rates than you would if a phone num­ber were dis­played, but you can also stem the inflow of enquiries to a more man­age­able rate than tele­vi­sion would oth­er­wise gen­er­ate. This week I’m rapidly devel­op­ing a new web­site for them, but also aim­ing to imple­ment a new VoIP mech­a­nism to effec­tively man­age the antic­i­pated tele­phone traf­fic surge. This is for a small busi­ness with no employ­ees sit­ting at a desk 9 – 5 ready to take calls: they require a par­tic­u­larly agile strat­egy to appro­pri­ately lever­age this media opportunity.

At the end of the day, the con­tent of the actual tele­vi­sion spot is rel­a­tively insignif­i­cant. If it con­verts to web traf­fic, it’s done its job. The web (and, in par­tic­u­lar, tele­phone con­tact and sub­se­quent rela­tion­ships) is the cru­cial com­po­nent in this mar­ket­ing mix. It pro­vides a way to appear as big as TV with finite resource con­straints. Oper­at­ing on such a lim­ited time scale, we can’t throw money at this project fast enough to make it suc­ceed: the lim­i­ta­tion is in human resourc­ing and man-hours, rather than pro­vi­sion­ing addi­tional tech­nol­ogy to achieve opti­mum capacity.

This client can respond to close-timeframe busi­ness oppor­tu­ni­ties in days, not months, chiefly through judi­cious appli­ca­tion of Internet-based tech­nolo­gies (and a tremen­dously con­cen­trated amount of hard work!)

Legal DRM-free music

I haven’t been this con­fused over a cool Inter­net ser­vice… prob­a­bly ever. AmazonMP3 is simul­ta­ne­ously one of the most excit­ing things to hap­pen in online music ever, and a source of great per­sonal confusion.

I want to use it (and will) because it’s freak­ing awesome. The bitrate thing doesn’t mas­sively con­cern me… gen­er­ally speak­ing, I can’t tell the dif­fer­ence (though I will con­tinue to rip my CDs as loss­less, mostly in case I lose them). What con­cerns me is the poten­tial under­min­ing of my CD-store perus­ing ways as a result! I haven’t had to con­sider this until now because main­stream music sim­ply hasn’t been avail­able in a rel­a­tively open (don’t give me crap about MP3 patents, any­one can read them), DRM-free format.

It ships with art­work but that so doesn’t count.

Oh, so appar­ently this post was a waste of time. Of course, it’s only licensed for US sales. I don’t know why that didn’t occur to me, but it didn’t. Now I’m grumpy. And irra­tionally crav­ing popcorn.

Well, if you’re in the US and using iTunes… stop. This is pretty cool for you guys, mean­while I’ll keep buy­ing my grey-market imported CDs (which is com­pletely legal in Aus­tralia and morally fine). All that’s stand­ing between me and Amazon’s MP3 music is a US ship­ping address for invoices, pre­sum­ably, so I totally could just make one up. Not break­ing any law that I’m under there. But what­ever, it’s all too messy.

Yeah, that’s right, record com­pa­nies screwed it up again.

We’ll get there, one day…

# by Josh on September 26th, 2007 Tags: , , , , ,
| 2 Comments »

Clarification: “Please don’t let it die :(“

This blog isn’t van­ish­ing off the face of the planet.

Quoth the con­cerned: “That’s like the only way I have of see­ing how you are most of the time now!” — which makes me almost as depressed as I was after my nos­tal­gia trip writ­ing the last post, because ‘the con­cerned’ is some­one who is also of fair sig­nif­i­cance to me. It’ll move, but not die.

I’ve got too many busi­ness cards with the address printed on it to let it die for another year or so ;-)

I spent a few hours today track­ing down a good web host after eval­u­at­ing DIY host­ing and decid­ing it almost cer­tainly wasn’t worth it, even with a sta­tic IP and remark­ably sta­ble ADSL2+ link (no, not just against 2003’s 256/64 PPPoE stan­dards!). I’ll be switch­ing this site across some­time in the next week or two, prob­a­bly at some arcane time of day that no-one will notice any­way because that’s just how I roll. It’s funny, because I’ll now be using the same host­ing my clients do… and I switched host­ing providers to do so. Seg­pub were great for a few months, but they’re just a lit­tle too expen­sive and inflex­i­ble for what they are — an Aussie com­pany doing good US host­ing. New provider is A Small Orange, who have a pos­i­tively yawn-inspiring web­site but get good press. I was so tempted by Site5 and Dreamhost’s absurd promises, but given none of this is going to come close to the reli­a­bil­ity of web host­ing on one server where the admin has an enor­mous vested inter­est in, it made sense to go with some­one smaller and more sen­si­ble. That, and I wanted to be con­fi­dent reselling it… now I might actu­ally start mak­ing some money out of my hand­ful of host­ing clients… just.

Host­ing for me is con­tin­u­ally about keep­ing peo­ple around to help them out with sup­port and pre­vent­ing them from wor­ry­ing about man­ag­ing the com­po­nent parts of their web ser­vices, more than any con­certed effort to make money. Even if I were to take it more seri­ously (i.e. actu­ally bill peo­ple on time, etc.) it would rarely amount to any­thing more than pocket money unless I really chased after a lot more clients than I care to single-handedly engage with… reselling host­ing is only prof­itable if you out­source sup­port to a bunch of geeky high school stu­dents with too much free time (that was me when I con­sid­ered reselling to be even slightly lucrative!) — ideally high school stu­dents who have never had a real job!

The biggest thing I’ll miss tech­ni­cally? Hav­ing a rel­a­tively local SSH box (low latency) with rel­a­tively per­mis­sive secu­rity (ever tried run­ning a text-mode browser on a Jail­rooted ter­mi­nal? Bad­Times™). But that barely affects pub­lish­ing so… noth­ing is dying.

Too much nostalgia for a computer

What fol­lows is writ­ten far less well than it deserves, but — iron­i­cally — I’m drown­ing in other work at present. This needed writ­ing sooner than other things did.

Michael’s pulling the plug on the server that this web­site has run on since 2003.

The ‘server’ has changed dra­mat­i­cally in con­sti­tu­tion since it all began way back when, but… wow. An aston­ish­ingly large part of my teenage years. For the longest time, it seemed as though the Inter­net had alto­gether ceased to exist every­time Dale’s con­nec­tion went out. In the early days, we were all run­ning servers on port 1200 to cir­cum­vent ISP restric­tions on port 80. phpBB was the order of the day, run­ning Apache — on a pirated copy of Win­dows 2000 (those were the days in which “legit­mate soft­ware” con­sti­tuted an oxy­moron). Oper­at­ing on an early ADSL link with 64kbps upload, forum emoti­cons were hosted on free web space pro­vided by iiNet in order to con­serve band­width. You laugh now, but the speed boost was incred­i­ble. Every time iiNet dropped out (to future read­ers: that’s what hap­pens when the inter­net goes out for a cou­ple of hours, none of this occa­sional con­nec­tion time-out rub­bish), an irate explana­tory post from mwd­meyer would emerge and life would con­tinue as nor­mal. Until par­ents dis­cov­ered the server run­ning and turned it off again, which would spark an effort to con­ceal yet another com­puter in a room crowded full of equip­ment. About halfway through 2004, they gave up searching.

These were the days (for me) of NE2000 clones pow­er­ing Smoothwall/m0n0wall routers, recy­cling hard­ware, a sub­scrip­tion to Atomic before all the other kids (I bought more geeky mag­a­zines than any­one I know – I think it was that strange meet­ing place of compters, cre­ativ­ity, and cant that I later became com­fort­able with), when GeForce 2’s and Pen­tium 4’s (the first ones with RDRAM that every­one despised) and DDR-supporting Athlons were still zippy. When frame-based redi­rects passed for domain names — .tk, anyone?

Mostly, it was about the forums… but as for per­sonal pub­lish­ing, this was no small resource. My first dynamic web­site was a blog hosted on that server — I don’t think it yet had a name — we all rolled our own web soft­ware in those days (it’s not that long ago). Some of us still do. The first domain name acquired was Dale’s, in March 2004, co-inciding (more or less) with the forums’ first birth­day. Twelve US dol­lars later (Joker.com’s prices still haven’t changed), we were all still using frame-based redi­rects — sta­tic IPs were the stuff of pipe-dreams, and Dynamic DNS, though around, was out­side of the expe­ri­ence of most of us. Steve ran a notoriously-flaky IIS server with real domains and Exchange, but paid about $150 a month for the priv­i­lege: sta­tic IPs being avail­able only on busi­ness grade inter­net connections.

These are mere details. The forums them­selves con­sti­tute an amaz­ing chron­i­cle of the lives of mwd­meyer, ucosty, Sammy, i_am_a_n00bie, Smile:), smKz, n|cktangents, angelicde­ity, baibai, Sphinx^, lud­vikas, and a hand­ful of oth­ers over a fairly tumul­tuous time. There is so much not recorded explic­itly that sur­rounds the nearly 16,000 mes­sages from these eleven users alone. Some has been sup­pressed, other parts for­got­ten, but all of it inex­tri­ca­bly linked together in the momen­tum of time. There are some things about that time which will never be shared with those who weren’t around.

The forums didn’t sur­vive post-school. This shouldn’t be sur­pris­ing, given the amount of research that says this will be the case for any given rela­tion­ships faced with that man­ner of tran­si­tion, but it was still bizarre wit­ness­ing what would have been sev­eral months of time spent on a sin­gle web­site evap­o­rate into (not much). The server moved from Bal­main to Mar­ian Street, even­tu­ally find­ing its way into a rack there. This is where things get hazy for me. I think the last time I saw Michael might’ve been New Years’ Eve 2005/2006… I feel some sense of guilt about that, but recog­nise mutual busy-ness had a role such that nei­ther of us should be blamed alone. I don’t believe that a blame­less “but things changed” is ever suf­fi­cient when talk­ing about close rela­tion­ships. I’m fairly cer­tain my clos­est friend for about two years at school is some­one that I no longer have any­thing to do with, but can’t explain why. And I know that I can’t in any way blame him, because I’m so guilty of fail­ing to keep work­ing on rela­tion­ships myself.

I sup­pose the point of all this is that the com­puter for­mally known as ‘Metro’, now ‘Loki’ (I don’t know how it got that name — Loki to me is an amaz­ing con­trib­u­tor to Linux-based gam­ing, 2000 – 2002 RIP, but it could just as eas­ily have been named after the Norse trick­ster and Odin’s wily accom­plice!) isn’t just the lat­est in a series of bits of elec­tronic gear that some markup and pix­els have been piped off for a cou­ple of years. This is just one step closer to a com­plete clo­sure of a very large chap­ter of my life… and, yeah, that’s incred­i­bly sad.

Please don’t for a minute con­sider this to be my argu­ing that Loki should stay switched on — it’s about some­thing far greater and more per­sonal than a star­tlingly reli­able FreeBSD web server that just hap­pened to host a web­site for free for a long time.

There aren’t too many peo­ple you can make sit in the back of a car on their 18th birth­day, much less who will laugh along with as it happens.

This isn’t an obit­u­ary, just a poor expres­sion of remorse at the (human) dis­con­nec­tion and ‘drifted’ rela­tion­ships of that era. Michael, once all this stu­pid uni crap gets out of the way (maybe after you move again?), I owe you a fairly large drink.

Thankyou.

Remix07

Remix07 looks awe­some (and cheap). I’m already booked out for that week, which really sucks… even fly­ing to Mel­bourne and stay­ing overnight it looks like it’ll be a fan­tas­tic con­fer­ence for… not lots more than a reg­u­lar (i.e. non-MS sub­sidised) con­fer­ence in Syd­ney. Its con­tent is out­side the scope of what I’d usu­ally be inter­ested in devel­op­ing with, but I admit now to my insa­tiable curios­ity into Sil­verlight, WPF, and the subtly-hinted-at media stream­ing aspects of the con­fer­ence. Plus they’re giv­ing away Expres­sion Web to atten­dees, which would nearly ‘pay’ for the trip any­way. Sigh. Maybe next year.

Firefox, straight to the front of the class

When­ever I need to find Fire­fox in task man­ager, it doesn’t ever take long. Fire­fox is the fat kid of web browsers… it’s kind of hard for it to hide. If it once were a sleek, lean fox, today it’s caught just a few too many stray chick­ens and drunk a lit­tle too much of Bean’s apple cider. It wouldn’t take any bull­doz­ers to find this fox, just a mod­er­ate sized key­board with three keys (no prizes for guess­ing the three-finger’d salute).

I haven’t had a great day with Fire­fox. Well… I spent 3 – 4 hours in meet­ings today, so I didn’t even have that much time with Fire­fox! Still man­aged to let me down twice, though.

Damn its indis­pos­able devel­op­ment tools *sobs uncontrollably*

I think I’ll switch back to Opera for all non-development Internet-related activ­ity for a while… unless any­one has any other browser rec­om­men­da­tions? I’ve seri­ously thought about IE7, but its ren­der­ing is still just a lit­tle too patchy for me to be able to live with myself as an Inter­net user.

Bleh. Let it be observed: even high-profile open source does not always lead to a good prod­uct. Its mem­ory man­age­ment is noth­ing short of repul­sive. It will reg­u­larly use more mem­ory than Pho­to­shop and Illus­tra­tor com­bined — admit­tedly, I use Pho­to­shop mostly for web pro­duc­tion and not high res­o­lu­tion print stuff (though that does hap­pen a few times a week, and it won’t often go far beyond the 350MB that Fire­fox seems to man­age fairly regularly)

I’m still using CS2, so there aren’t any mag­i­cal CS3 mem­ory man­age­ment advances that make such a claim pos­si­ble… Fire­fox just sucks :P

I’d blame Win­dows being in need of a rein­stall (it’s been run­ning since Octo­ber… more than six months with­out death :P Plus I started out not being happy with it because it’d been installed from the guy I bought the com­puter off, I just hacked it to use my CD key instead of the one he’d used to test things… so it’s never been per­fect), but really, it’s not that bad for any other appli­ca­tion. I nor­mally do a reboot once a week and things are fine… heavy duty graph­ics edit­ing, occa­sional video edit­ing, con­stant mail and occa­sional word­pro­cess­ing… and of all those things it is a web browser that can’t get it right. Per­haps I shouldn’t be so deri­sive about it see­ing as I make a liv­ing off devel­op­ing in this rel­a­tively sim­ple world… but I am.

The flip side to all of that, of course, is that I’ve been try­ing to live (more) like a nor­mal user the past few years. Essen­tially, recog­nis­ing that it’s sim­pler to buy soft­ware than write it (Word­Press, Flickr), using hackably-open tech­nolo­gies instead of truly open ones (WMA Loss­less sans DRM), and a gen­eral aban­don­ment of open source prin­ci­ples in favour of vastly improved pro­duc­tiv­ity (Pho­to­shop, Pre­miere, Office 2007, royalty-free stock).

It’s cer­tainly paid off in terms of pro­fes­sional devel­op­ment and enhanced cre­ative poten­tial… but there’s some­thing lost in not being able to hack visu­al­i­sa­tions hooked up to a web­cam together on a command-line any­more. Admit­tedly, that sort of thing only comes around half a dozen times a year! But no mat­ter, it’s all good fun. Given more friends who were into that sort of thing and some good music, I’d so live in the party house. I’ve not fig­ured out how to do the same command-line video tricks using Win­dows just yet, so next time I’ll prob­a­bly use Win­dows for visu­al­i­sa­tions (woo par­ti­cle emit­ters!) and a sep­a­rate Linux-powered lap­top (maybe?) for web­cam trick­ery. Then I’ll take web­cam stuff straight out into Win­dows cap­ture and skip my vis mixer alto­gether for once… I gotta learn to travel lighter anyway!

Slacker Radio

Slacker Radio Beta screenshot

This ser­vice rocks. It’s free, has a pretty good range of music, and is guar­an­teed to make me buy more music (on CD, because all elec­tronic music down­load ser­vices are still either ille­gal or stupid).

The Flash player kicks butt (there’s a desk­top one com­ing soon), and intel­li­gently hooks into the webpage’s markup to update the title with every new song. It’s gold. Song Title by Artist from Album Name. It says Album Name! I’m sit­ting here scrib­bling down must-acquire ‘90s music.

It uses AAC2+ appar­ently… all I really know is that it sounds great and is stu­pidly easy to use.

Bril­liant.

But pos­si­bly unsus­tain­able… none of my money is going to them. They’re launch­ing hard­ware devices, so this might just be a ploy to get peo­ple to buy them, but I’m more inter­ested in who’s doing all the work. There’s absolutely zero crowd-sourcing going on here that I can see… which means that “Related Artists” list is all pro­fes­sion­ally pro­grammed. I know the Top Sta­tions are, but the artists bit is going a lit­tle far perhaps…

Triple J Unearthed and Myspace and PureV­ol­ume, etc., all do it the other way around, which seems infi­nitely more sen­si­ble… but you need crit­i­cal mass to get there, I suppose.

One to watch. And lis­ten to.