Podcasting fulfills much the same role an email newsletter/mass contact does — yet manages to differentiate itself in the medium to actually get onto people’s desks in a bit of a unique way. Technically podcasting is pretty easy to implement, with WordPress being one obvious tool to make it happen online and most new computers sporting Windows, OS X or Linux coming with free software included (or at least easily available) to produce the content.

So what’s our role? Just lifting the bar, really. From snazzy intro/outro music to standardised call-to-action snippets that get attached or rotated week by week, a little bit of expertise goes a long way to creating a successful, easy to create podcasting experience. This makes it easier for small businesses to stay in it for the long haul, building better brands, leads, and adding value for customers.