Hitachi US have pro­duced a num­ber of par­tic­u­larly spec­tac­u­lar “true sto­ries” regard­ing their deploy­ment of var­i­ous tech­nolo­gies across the US. When I say spec­tac­u­lar, I’m not really refer­ring to the plot of these sto­ries, but just the pro­duc­tion qual­ity. It’s very well done. I think the tar­get medium is exclu­sively the web, though I’m not cer­tain — 5 minute pack­ages are too long for TV by far, and mar­gin­ally too long for cin­ema adver­tis­ing. It’s quite good fun, though it’s dif­fi­cult to iden­tify a par­tic­u­lar tar­get. I clicked an ad to get there which was some­thing to do with installing FTTN in some obscure US town (pro­cras­ti­nat­ing), but… really… that was mostly because I didn’t know Hitachi were a ser­vice provider (turns out, I think, they’re not… but the ad seemed that way)

What I want to know is, why do infra­struc­ture com­pa­nies need lots of pos­i­tive PR? Sure, they make CE prod­ucts, too, but that’s absolutely noth­ing to do with this tech­nol­ogy. We have a social con­science, buy our CE gear?