In an eco­nomic sys­tem where con­sumer sov­er­eignty is famed to exist, such that there is suf­fi­cient choice across most mar­kets to per­mit a degree of choice by the buyer, for which mar­keters com­pete, the major stu­dios (this dis­course is lim­ited to movie pro­duc­tion, for rea­sons which shall be dis­closed) are doing some­thing hor­ri­bly wrong. Many would argue that the state of the movie indus­try at present does not hon­our the notion of con­sumer sov­er­eignty by virtue of the range/variety or qual­ity of con­tent avail­able — but I refute this; not only because it is untrue (the con­sumer is sov­er­eign, even if only pre­sented with fewer options), but also because there are far more sub­stan­tial mis­takes being made with regard to this, such that any offence in the afore­men­tioned man­ner becomes some­what irrel­e­vant. Read the rest of this entry »