My friends over at EvolvedHD just launched a new web­site for their bur­geon­ing event pro­duc­tion empire down in Vic­to­ria. It’s a clear, clean microsite with a clear pre­sen­ta­tion of ser­vices offered and an effec­tive call to action with con­tact infor­ma­tion promi­nently fea­tured on every page (there are only four!)

Notably, the site is very wide (>1200px). As the web evolves we are observ­ing an ever increas­ing stan­dard width for desk­top ver­sions of web­sites — for some, this poses cur­rent issues as indi­vid­u­als grad­u­ally shift to widescreen plat­forms. For oth­ers, it rep­re­sents the inex­orable march away from old tech­nolo­gies towards the new!

While this poses cer­tain prob­lems for mobile clients, etc., even these devices are increas­ingly capa­ble of either lin­earis­ing or pro­vid­ing use­ful inter­faces (multi-touch, etc.) for mak­ing screen con­tent acces­si­ble in mobile con­texts. Here, the need for good infor­ma­tion archi­tec­ture cries out even louder than tech­ni­cal con­sid­er­a­tions. Brows­ing the Inter­net mobile is an ardu­ous task on even mobile web­sites, so the best thing you can do as an author is reduce the nec­es­sary depth of con­tent to make infor­ma­tion rapidly acces­si­ble for all user agents.

In the case of the EvolvedHD web­site, the inclu­sion of con­tact details at the top left of every page effec­tively ful­fills all likely appli­ca­tions of their web­site in a mobile context.

Con­sider more than just the desk­top when design­ing your web­site. Increas­ingly, even low-depth web­sites are being called upon for mobile access as peo­ple seize the con­ve­nience of any­where, any­time Inter­net. Stop mak­ing your users jump through hoops, and start giv­ing them what they want, sooner. It’ll do won­ders for your Internet-based business.