I dis­cov­ered this today. It upset me.

SAN JOSE, Calif. — Jan. 4, 2007 — Adobe Sys­tems Incor­po­rated (Nasdaq:ADBE) today announced that the next ver­sion of Adobe® Pro­duc­tion Stu­dio, the inte­grated video and audio post­pro­duc­tion tool set that is part of the Cre­ative Suite fam­ily, will be avail­able for both the Mac­in­tosh and Win­dows® plat­forms. Film, video and web pro­fes­sion­als cur­rently using Adobe After Effects®, Adobe Pho­to­shop® and Adobe Illus­tra­tor® on the Mac will soon be able to har­ness the power of com­pletely new Mac­in­tosh releases of Adobe Pre­miere® Pro, Adobe Encore® DVD and Adobe Soundbooth™ — all key com­po­nents of an upcom­ing mile­stone revi­sion to Adobe Pro­duc­tion Stu­dio. The soft­ware will have its first pub­lic demon­stra­tion dur­ing the Mac­world 2007 Con­fer­ence and Exhi­bi­tion at The Moscone Cen­ter in San Fran­cisco, Jan­u­ary 9 – 12 (Booth 901). The next release of Adobe Pro­duc­tion Stu­dio is expected to ship in mid-2007.

Are they try­ing to con­vince me to buy a Mac? Ever since some­one showed me what you can do with Objec­tive C and Quartz to any video source on a Mac I’ve been wish­ing it were prac­ti­cal to buy one and use it for every­thing I wanted to, but couldn’t bring myself to con­sider FCP on account of lack of snazzy inte­gra­tion. Ah well. I’m sure some­thing else will crop up before the elusively-dated “mid-2007″ to help me reconsider…