No, I’m not talk­ing about elgooG.

The Syd­ney Morn­ing Her­ald pub­lished an arti­cle enti­tled “New Aus­tralian search engine launched” today, the first para­graph of which reads “Australia’s newest search engine Ansearch opens for busi­ness today with a novel twist, demo­graphic search­ing.” It’s not a par­tic­u­larly well writ­ten arti­cle, but the arti­cle ven­dor is AAP, not the SMH itself, so we’ll leave that alone, at least for the minute.

It goes on to laud the search engine for their inno­va­tion, both in this fea­ture of demo­graphic search­ing, and in other areas:

Ansearch says it cuts down search clut­ter by dis­play­ing the main search results as sin­gle web­sites and not the indi­vid­ual pages of websites.

What, like the Google [More results from domain­name] fea­ture? You know, the one that actu­ally works prop­erly? I say “works prop­erly”, because a quick search of Ansearch reveals that their “cut­ting search clut­ter” fea­ture is a tad bro­ken — not to men­tion their char­ac­ter encoding.

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