FEVA not-marketing, motivation, and red wine

FEVA’s “Pro­mot­ing the Word through Image and Text” con­fer­ence (they will break my link fairly quickly, methinks, but it’s good whilst it lasts) was today, and it rocked.

Ses­sions about archi­tec­ture to cre­ative strate­gies to the the­ol­ogy of “pro­mo­tion” (which we don’t call mar­ket­ing for fear of stir­ring the con­tro­versy pot) to a rather help­ful copy­right ses­sion (albeit one rais­ing more ques­tions than it answered), as well as great food, a com­fort­able venue, and gen­er­ally excel­lent organ­i­sa­tion, etc.

Go along next year.

And, now that pos­i­tive rec­om­men­da­tion is cemented firmly with­out men­tion of the web…

I did, how­ever, take great excep­tion to the web strat­egy speaker, who I am tempted to pour out all man­ner of vit­ri­olic utter­ances against but will attempt to refrain. He essen­tially said that footer keyword-stuffing was fine, as was spam­ming meta tags (though, thank­fully, he acknowl­edged search engines pay “less atten­tion” to them these days — I would put that closer to “insignif­i­cant atten­tion and not worth the markup bloat they so often are”). Every­thing he had to say about con­tent for the web could be sur­mised in the key­word, “key­words”, pay­ing no atten­tion to the dif­fer­ent copy-writing demands of web media and the flow-on effects of organic key­word enhance­ment. Fur­ther, he man­aged to sug­gest online games for youth and prize com­pe­ti­tions as legit­i­mate mar­ket­ing tac­tics, which, to me, seems brain-dead — per­haps I should just say “an unpro­duc­tive use of time”. The entire pre­sen­ta­tion appeared to have been repur­posed from a very basic web 1001 pre­sen­ta­tion to small busi­nesses, with­out much (or any) regard for audi­ence feedback.

For exam­ple, he asked ques­tions at the begin­ning to get an indi­ca­tion of where the audi­ence was at in terms of web pres­ence (I would say well over 90% had a web­site, with prob­a­bly half of that being main­tained in some capac­ity — yes, our web­site is get­ting touched up soon… heh, in all my free time) and then pro­ceeded to com­pletely ignore that (although he did act very sur­prised at the num­ber of hands that went up) and tell every­one about how to get online in the first place. Com­plete with the worst in Pow­er­point pre­sen­ta­tion technique.

Def­i­nitely not a high­light of the day!

Any­way, that aside, I went home feel­ing pretty moti­vated to Get­Stuff­Done™ and started on the three gazil­lion changes pend­ing for the Matthias site… then gave up when Budd called say­ing Borat was on. I’ve gen­er­ally had a great evening, though — a few hours with a glass of red wine and a sense of accom­plish­ment as con­tent takes shape, then a con­ver­sa­tion about using Google Maps to plot some 2,100 retail out­lets effec­tively (no con­sen­sus as to how to achieve this yet, because that’s 2,100 points to be ren­dered client-side as an over­lay, which would prob­a­bly crash some browsers, if not make them run hideously slowly — but the brain is churn­ing over), then watch­ing that crazy movie. Yeah, you’ve got to laugh at it, but… gosh. Really hope they went back and explained it was satire to some of those peo­ple, if not apol­o­gis­ing out­right. Hav­ing said that, I think he’s reached the lim­its of the per­sona; it really got a bit repet­i­tive and pre­dictable (but still evok­ing laugh­ter for shock value) in parts. I still laughed loudly.

Any­way. More to come soon.

On the follies of Copyright expectations

I’ve been occu­pied the last few days try­ing to get an effec­tive fileserving/sharing/roaming pro­file (domains) envi­ron­ment work­ing with Samba, and was think­ing this evening about the impli­ca­tions of a network-wide media share. At present, it’s ille­gal, though not par­tic­u­larly morally rep­re­hen­si­ble in view of the fact that all con­tent on it would be ‘licensed’ (just not for dupli­ca­tion in a dig­i­tal form, under present copy­right law — sched­uled to be over­turned).

It is a truth uni­ver­sally acknowl­edged… that the absence of a fair-use pro­vi­sion in Aus­tralian copy­right law is sim­ply an over­sight on the part of leg­is­la­tors. (Apolo­gies to Austen fans :P)

What if it’s not?

There is, now, what Paul Shee­han termed “lit­tle squares of light”, sig­ni­fy­ing con­nec­tiv­ity in an “advanced, ironic, post-ethnic poly­glot societ[y]”. Before that? The “Dark Age” (also Shee­han). It did exist. There was a time before com­put­ers and mul­ti­me­dia were intrin­si­cally con­nected (depend­ing on your def­i­n­i­tion of mul­ti­me­dia – mul­ti­modal media is per­haps more apt). There was, indeed, a time before mul­ti­me­dia existed — though we can, per­haps, trace its ori­gins to Wagner’s 1849 essay, “The Art­work of the Future” and the notion of Gesamtkunst­werk — which, in turn, traces back to Greek drama, but no matter!

Yet irre­spec­tive of when this arose, leg­is­la­tors are meant to have acknowl­edged the immi­nent rise of the copyright-violating, citizen-empowering, content-producer-collaboration–dic­tat at the hands of the web. We’re expect­ing the wrong thing. Media has pro­gressed, the law hasn’t. Yet.

But what if it doesn’t? Does this mat­ter? Speak­ing to an influ­en­tial podcast-media per­son­al­ity yes­ter­day after­noon, it became clear that there had emerged between cit­i­zen media and con­ven­tional mech­a­nisms a fis­sure that cer­tain peo­ple were very reluc­tant to bridge. Sus­pi­cion exists between the two ‘indus­tries’ (though it was sug­gested that an ‘indus­try’ can­not exist until some­one is mak­ing money: per­haps not the case with cit­i­zen media, overblown acqui­si­tions aside) where ‘cit­i­zen media’ is con­cerned that any part­ner­ships with ‘con­ven­tional media’ will sti­fle inno­va­tion. Clearly, this is wrong, and ignores the ‘cit­i­zen’ part of ‘cit­i­zen media’: any part­ner­ship can­not exist with­out the ‘cit­i­zen’ remain­ing, thus chang­ing con­ven­tional media. And if the ‘cit­i­zen’ com­po­nent is dis­solved, it becomes a mean­ing­less acqui­si­tion as ‘media’ already exists, and ‘cit­i­zen media’ with­out the ‘cit­i­zen’ has no impe­tus whatsoever.

How­ever, that aside, this (per­haps mutual) hos­til­ity raises inter­est­ing notions.

If we con­sider the two to exist in entirely dis­tinct and dis­parate spheres, then new pos­si­bil­i­ties arise. We accept that cit­ing and re-using ‘mass media’ mate­r­ial in new cre­ations is, for a time, impos­si­ble. We accept that a ‘nor­mal­i­sa­tion’ is tak­ing place, to cite the much-lauded ‘vil­lage square’ con­cept of com­mu­nal media: that we are return­ing to a ‘nor­mal’ state, and that broad­cast top-down media was a tem­po­rary hic­cup in the state of human being. The dif­fer­ence, then, is that we now exist in a glob­alised state where those with whom we com­mu­ni­cate (or, share media/experience) is not lim­ited by geog­ra­phy… but remains lim­ited in scope (sen­sual expe­ri­ence, for exam­ple, is rather inhib­ited by the tyranny of distance).

In two hun­dred years, assum­ing mass media assim­i­lated back into ‘nor­mal­ity’ today, all copy­right would have expired and all work could be cited, quoted, re-used and abused as peo­ple willed it. There is clearly no great pos­si­bil­ity of this hap­pen­ing: acknowl­edged even by the mass-media-hostile per­son­al­ity inter­viewed. Should we care? Maybe. If there is mate­r­ial worth repro­duc­ing, that is.

The web is a tem­po­ral media, still. Never before have such vast vol­umes of infor­ma­tion been so volatile, in part because such vast vol­umes of infor­ma­tion have never been so acces­si­ble (in an entirely un-web-standards-related sense). Hence, it is pos­si­ble that the alle­vi­a­tion of this access will hurt more than it would had we not known what was pos­si­ble. The nature of this detach­ment from the web isn’t some­thing to be dis­cussed here — suf­fice to say, global energy cri­sis, war, cen­sor­ship (because the web remains rel­a­tively depen­dent on a small num­ber of servers — DNS root servers par­tic­u­larly) and a vari­ety of other fac­tors could all play a part. But what would this mean?

Ear­lier, I alluded to the ‘glob­alised vil­lage’ con­cept, and how that, in some senses (no pun intended), fails. What we are now see­ing is a series of online ‘com­mu­ni­ties’ exist­ing in par­al­lel, with very occa­sional (but also very com­plex) per­pen­dic­u­lar rela­tion­ships. There is no global vil­lage. There are a series of global com­mu­ni­ties, with which peo­ple can choose to par­tic­i­pate and engage to what­ever extent they deem desir­able. A series of fac­tors aside from the web and MSM have also led to the decline of the phys­i­cal ‘vil­lage’ envi­ron­ment — urban sprawl, glob­al­i­sa­tion in a phys­i­cal sense (highly mobile pop­u­la­tions, etcetera) and the like are exam­ples of such — but there is some­thing wrong with an entirely directed, spe­cific, no-overlap envi­ron­ment. Ben remarked a day or two ago that it’s intrigu­ing his three best friends all have an affin­ity for Eng­lish (and two of those teach­ing it), whilst he is indif­fer­ent about the lan­guage, as about teach­ing (though remarked it is ‘fun’ where maths is con­cerned!).

Rarely, in Internet-based com­mu­ni­ties, have I seen some­one engage with peo­ple out­side of their own area of prin­ci­ple inter­est. Web sites work like that. They are sites with a pur­pose: and, if they do not have a pur­pose, the traf­fic they attract is often spo­radic and undi­rected. Even this blog has a pur­pose — it must, to have attracted (and retained) the atten­tion of an Amer­i­can with an inter­est in web pub­lish­ing. Once atten­tion is engaged on one front, it is pos­si­ble to explore oth­ers — it’s pos­si­ble that peo­ple with an inter­est in web pub­lish­ing and acces­si­bil­ity will read this post sim­ply because it popped up in their feed reader and looked vaguely inter­est­ing (though length is doubt­less a deter­rent!). Back to the term ‘site’ — clearly, this word’s ety­mol­ogy ensures it can­not be divorced from its real-world meaning.

Peo­ple do not sim­ply enter a build­ing for no rea­son. This par­al­lel fails to some extent as the power of search-engines come into the equa­tion — but, remem­ber, search engines must also dis­cover a ‘site’ at some point (impos­si­ble with­out incom­ing links). Which brings us back to the parallel-with-occasional-perpendicular-bridges image (note, par­al­lel can­not mean lin­ear because of the nature of hyper­links. Per­haps I speak of par­al­lel Möbius strips?)

Irre­spec­tive of the mech­a­nisms for web-based explo­ration, web media and main­stream media both fail to serve an encom­pass­ing pur­pose of human inter­ac­tion. Copy­right makes no dif­fer­ence to this. Observe how dis­tracted this post is. Observe how I return to the topic of copy­right harshly, how it does not link to the impor­tant defin­ing qual­i­ties of human inter­ac­tion (which, it must be said, the web in part facil­i­tates). This was both inten­tional and unavoid­able: there is no bet­ter link. Copy­right doesn’t mat­ter, and pre­vi­ously cre­ated con­tent under copy­right does not mat­ter. Even­tu­ally, copy­right will dis­solve, and a har­mon­i­sa­tion between for­mally detached pub­lish­ing mech­a­nisms (I have decided that is all the dif­fer­ence is) will come about. Peo­ple will con­tinue to express them­selves, draw­ing on the con­tent of their time — ideas are aside from copy­right — whilst, per­haps, drift­ing apart from this new media and back into the village…