Making web stuff again

Nextgen Learning: Coming Soon

It’s free­lance but still very excit­ing. The web­site itself isn’t tech­ni­cally exotic but is for a gen­er­ally excit­ing & unique busi­ness con­cept, so it’s quite good to be involved with. It’s also brush­ing up on much-needed web skills for the slowly (oh-so-slowly) approach­ing CYIADA build… very good to be back in the field again fac­ing chal­leng­ing prob­lems I’d nearly for­got­ten existed. I will be get­ting very lit­tle in the way of SEO prac­tice on this one, though, because “nextgen learn­ing” is a very low hang­ing fruit right at the minute. It’ll be taken by this site prob­a­bly as soon as I make this post! Search traf­fic isn’t going to be a key busi­ness dri­ver though, so it’s just impor­tant peo­ple can find the com­pany by its name at the minute. I’ll prob­a­bly do some opti­mi­sa­tion around other key­words at a later stage, but it is in many aspects an establishment-phase busi­ness at present, so we’ll wait til it’s alive & kick­ing before pur­su­ing any­thing further.

I picked up host­ing from Seg­Pubstreet.id.au. I know. I legally own it and it sounds like it’s got com­mer­cial poten­tial — Sup dawgs, get yo street ID-izzle here! — and I think that’s even within the realm of allowed pos­si­ble appli­ca­tions of the domain. But I’m not really that inter­ested :P It was pretty cheap for Aussie name­space, too.

Any­way, that’s got the Seg­Pub holder up at present and I might change it at some point in the future. It’s quite a cute lit­tle holder graphic they’ve got going there, actu­ally… I’m a fan.

I’m con­tem­plat­ing replac­ing it with some­thing more inter­est­ing but prob­a­bly won’t in the forsee­able future. There’s the pos­si­bil­ity of giv­ing var­i­ous fam­ily mem­bers email addresses/websites there but that has poten­tial to turn into a hor­ri­ble respon­si­bil­ity: Seg­Pub aren’t astound­ingly cheap, and I’ve only heard they’re reli­able… at the minute it’s just a sand­box project & one client in there, which makes it easy to bail if I need to. I’m vaguely hop­ing to pick up a stack of poten­tial free­lance work in a week or two when I present at a con­fer­ence, so I’ve got between now and then to find a suit­able host for a decent num­ber of new clients… at the minute I’m not exactly mak­ing money on host­ing, but given the tar­get audi­ence (boards co-ordinating state school scrip­ture & fund­ing) it’s prob­a­bly not going to be the tough­est bunch to sup­port. No-one’s going to be want­ing RoR apps, for exam­ple (though Seg­Pub do sup­port that :P)

Hav­ing said that, I’ve got to fig­ure out how best to show how to setup a web­site and sign up with Pay­Pal to start accept­ing online pay­ments in about half an hour. Actu­ally, less than that.

I’m think­ing I’ll focus on the Pay­Pal side of things in terms of live demo and save Web Pub­lish­ing 101 for a hand­out, because it’s impor­tant to com­mu­ni­cate that e-commerce on the web doesn’t need to be scary & out of reach — though I often think it is. Part of that is a burn­ing desire to do things well in terms of user expe­ri­ence, because that’s been drilled into me (from my own read­ing, research, and prac­tice) over the last three years, but also because of a gen­eral dis­trust of 3rd party providers. Which is stu­pid, really, because a face­less API for a pay­ment gate­way is exactly the same thing, only with­out the UI-lameness factor.

I think the biggest chal­lenge for this pre­sen­ta­tion in par­tic­u­lar will be to stop think­ing like there’s an audi­ence who will be sold to by the aes­thetic com­ple­ment to func­tion­al­ity that we (rightly) place such value upon in other spheres. FEVA have been say­ing we should care about design for years (I’ve read/heard Mal­colm Williams give the same spiel in about 3 dif­fer­ent con­texts, but it’s a good spiel so that’s okay!), but, here in par­tic­u­lar, it’s worth try­ing to think the other way. Of course if they have resources that would be ben­e­fi­cial to con­sider — but, as I under­stand it, the peo­ple using these web­sites will be there for a pur­pose. Good design can help that, but for things like mak­ing a one-off dona­tion or set­ting up planned giv­ing (and, for the record, I have no idea how to do that with Pay­Pal… I think that’ll have to be a version-2 advanced sem­i­nar!) and down­load­ing a PDF newslet­ter, it’s prob­a­bly not a really big deal.

In essence, it’s not try­ing to reach peo­ple who need to be con­vinced of the value of their project, or that they take it seriously/care. Seri­ously bad web­sites aren’t some­thing to aspire to, but if mediocre ones are eas­ier and achieve the goals they need to, then why not? Not the kind of clients I’d like to work for, but a lot of these peo­ple won’t have any money to spend on a web­site, any­way, so it’s hardly a big deal.

In sum­mary: I’m excited about mak­ing web things again, good first impres­sions of Seg­Pub as a host but we’ll see over the next two weeks, and I’m pre­sent­ing soon to a bunch of peo­ple who don’t care about the web (as an amor­phous we-are-the-web collective-entity being) but are enthused about the poten­tial ben­e­fits it can bring.

Akismet a few days in

It is like rain after many hours of sti­fling humid­ity: it is like falling onto bed and being asleep in moments, paus­ing only to realise the sat­is­fac­tion of being still after a long day.

I can check my email again and be excited to see a new mes­sage, because chances are it’s from a real per­son. (Com­ment noti­fi­ca­tions are now worth hav­ing turned on and gen­er­ally sen­si­ble). At first it was sim­ply too strange to com­pre­hend, but now I am rev­el­ling in the bril­liant relief it pro­vides. Per­haps, now, using web pub­lish­ing soft­ware will be enjoy­able again.

I’ve been think­ing a fair bit of late about the psy­chol­ogy of brand con­trol (be that per­sonal or cor­po­rate brand­ing), per­plexed from a few months back when bands first started putting their myspace URL next to (or in place of) their expensive-developed-by-Sony/BMG/Universal/…-records-Flash-powered-yuppie web­site. In doing so I nearly went (nearly being quite a few times), “you know, the Live­Jour­nal crew never expe­ri­ence the kind of crap I’m putting up with” and switched. Of course, WordPress.com users exist behind a mag­i­cal wall, too, but that’s beside the point — If I was going to switch, it would be (at least in part) for social rea­sons, and there’s no-one cool using WordPress.com. (“Cool” is in the eye of the beholder — for me, Robert Scoble is not cool, or, at very least, not some­one to be emu­lated)
So, any­way, I’m not spend­ing an hour a day mod­er­at­ing com­ments. That fig­ure is truly obscene given that on an aver­age week I might only get ten to fif­teen gen­uine com­ments, if that. A lot for very lit­tle in return. I nearly switched off the com­ments alto­gether a cou­ple of times, but I’m too much of an ego­cen­tric prick to deal with that very well. So now things are better.

I’m now free to do more of… some­thing. I’ll prob­a­bly find out exactly what that is about the same time as every­one else. Besides, all the cool kids use Myspace or Face­book nowa­days, any­way, so the audi­ence isn’t a big deal much — only Face­book is smart enough to import my RSS feed as “Notes”, whilst Myspace is still gush­ing generic Cold­Fu­sion error pages. It is the biggest piece of crap hack­job high pro­file web­site I’ve ever seen. It’s a good thing their only rev­enue comes from adver­tis­ing part­ners whose ads are hosted on other servers, oth­er­wise I would so be expect­ing a mas­sively expen­sive class action law­suit when they get their crappy web­site pwned by some script kid­die who’s mess­ing around with a spot of SQL injec­tion for the first time.

Not that I’m even a pro­gram­mer. But I nearly found one today. Please be pray­ing that I get geeks bet­ter than the ones at Myspace for the cur­rent thing that’s qui­etly bak­ing away. I’m hop­ing to present it to nearly a thou­sand peo­ple over the next two weeks and haul in some unemployed/looking-for-more-exciting-work pro­gram­mers in that process.

Ran­dom obser­va­tion — It’s funny how I talk about that project on here with a com­pletely dif­fer­ent voice to the one I use on the other blog. I haven’t got any issues with com­plete strangers read­ing what I write here, so long as it’s taken in con­text (i.e. I’ve ranted about spam before, I’ve ranted about cool/uncool Soc­Nets before, I’ve ranted about how hor­ri­ble I find Myspace from a usability/technical per­spec­tive before, so my hold­ing them up as Thebes to my Athens is entirely accept­able). The prob­lem with writ­ing for a blog read once off by com­plete strangers is that every arti­cle has to stand alone. It actu­ally ceases to fit within the “blog” genre, because chronol­ogy is pretty much left for dead. Which is kind of a shame, but whatever.

In sum­mary: Akismet saves san­ity. Los­ing con­trol is some­times a good thing. Myspace is hor­ri­ble. Josh/CYIADA nearly might pos­si­bly maybe have a pro­gram­mer so please pray for “us”. Myspace is hor­ri­ble. Corporate/project blog­ging nec­es­sar­ily takes a dif­fer­ent form (mode, style, what­ever) to indi­vid­ual blog­ging. Myspace is horrible.

On the follies of Copyright expectations

I’ve been occu­pied the last few days try­ing to get an effec­tive fileserving/sharing/roaming pro­file (domains) envi­ron­ment work­ing with Samba, and was think­ing this evening about the impli­ca­tions of a network-wide media share. At present, it’s ille­gal, though not par­tic­u­larly morally rep­re­hen­si­ble in view of the fact that all con­tent on it would be ‘licensed’ (just not for dupli­ca­tion in a dig­i­tal form, under present copy­right law — sched­uled to be over­turned).

It is a truth uni­ver­sally acknowl­edged… that the absence of a fair-use pro­vi­sion in Aus­tralian copy­right law is sim­ply an over­sight on the part of leg­is­la­tors. (Apolo­gies to Austen fans :P)

What if it’s not?

There is, now, what Paul Shee­han termed “lit­tle squares of light”, sig­ni­fy­ing con­nec­tiv­ity in an “advanced, ironic, post-ethnic poly­glot societ[y]”. Before that? The “Dark Age” (also Shee­han). It did exist. There was a time before com­put­ers and mul­ti­me­dia were intrin­si­cally con­nected (depend­ing on your def­i­n­i­tion of mul­ti­me­dia – mul­ti­modal media is per­haps more apt). There was, indeed, a time before mul­ti­me­dia existed — though we can, per­haps, trace its ori­gins to Wagner’s 1849 essay, “The Art­work of the Future” and the notion of Gesamtkunst­werk — which, in turn, traces back to Greek drama, but no matter!

Yet irre­spec­tive of when this arose, leg­is­la­tors are meant to have acknowl­edged the immi­nent rise of the copyright-violating, citizen-empowering, content-producer-collaboration–dic­tat at the hands of the web. We’re expect­ing the wrong thing. Media has pro­gressed, the law hasn’t. Yet.

But what if it doesn’t? Does this mat­ter? Speak­ing to an influ­en­tial podcast-media per­son­al­ity yes­ter­day after­noon, it became clear that there had emerged between cit­i­zen media and con­ven­tional mech­a­nisms a fis­sure that cer­tain peo­ple were very reluc­tant to bridge. Sus­pi­cion exists between the two ‘indus­tries’ (though it was sug­gested that an ‘indus­try’ can­not exist until some­one is mak­ing money: per­haps not the case with cit­i­zen media, overblown acqui­si­tions aside) where ‘cit­i­zen media’ is con­cerned that any part­ner­ships with ‘con­ven­tional media’ will sti­fle inno­va­tion. Clearly, this is wrong, and ignores the ‘cit­i­zen’ part of ‘cit­i­zen media’: any part­ner­ship can­not exist with­out the ‘cit­i­zen’ remain­ing, thus chang­ing con­ven­tional media. And if the ‘cit­i­zen’ com­po­nent is dis­solved, it becomes a mean­ing­less acqui­si­tion as ‘media’ already exists, and ‘cit­i­zen media’ with­out the ‘cit­i­zen’ has no impe­tus whatsoever.

How­ever, that aside, this (per­haps mutual) hos­til­ity raises inter­est­ing notions.

If we con­sider the two to exist in entirely dis­tinct and dis­parate spheres, then new pos­si­bil­i­ties arise. We accept that cit­ing and re-using ‘mass media’ mate­r­ial in new cre­ations is, for a time, impos­si­ble. We accept that a ‘nor­mal­i­sa­tion’ is tak­ing place, to cite the much-lauded ‘vil­lage square’ con­cept of com­mu­nal media: that we are return­ing to a ‘nor­mal’ state, and that broad­cast top-down media was a tem­po­rary hic­cup in the state of human being. The dif­fer­ence, then, is that we now exist in a glob­alised state where those with whom we com­mu­ni­cate (or, share media/experience) is not lim­ited by geog­ra­phy… but remains lim­ited in scope (sen­sual expe­ri­ence, for exam­ple, is rather inhib­ited by the tyranny of distance).

In two hun­dred years, assum­ing mass media assim­i­lated back into ‘nor­mal­ity’ today, all copy­right would have expired and all work could be cited, quoted, re-used and abused as peo­ple willed it. There is clearly no great pos­si­bil­ity of this hap­pen­ing: acknowl­edged even by the mass-media-hostile per­son­al­ity inter­viewed. Should we care? Maybe. If there is mate­r­ial worth repro­duc­ing, that is.

The web is a tem­po­ral media, still. Never before have such vast vol­umes of infor­ma­tion been so volatile, in part because such vast vol­umes of infor­ma­tion have never been so acces­si­ble (in an entirely un-web-standards-related sense). Hence, it is pos­si­ble that the alle­vi­a­tion of this access will hurt more than it would had we not known what was pos­si­ble. The nature of this detach­ment from the web isn’t some­thing to be dis­cussed here — suf­fice to say, global energy cri­sis, war, cen­sor­ship (because the web remains rel­a­tively depen­dent on a small num­ber of servers — DNS root servers par­tic­u­larly) and a vari­ety of other fac­tors could all play a part. But what would this mean?

Ear­lier, I alluded to the ‘glob­alised vil­lage’ con­cept, and how that, in some senses (no pun intended), fails. What we are now see­ing is a series of online ‘com­mu­ni­ties’ exist­ing in par­al­lel, with very occa­sional (but also very com­plex) per­pen­dic­u­lar rela­tion­ships. There is no global vil­lage. There are a series of global com­mu­ni­ties, with which peo­ple can choose to par­tic­i­pate and engage to what­ever extent they deem desir­able. A series of fac­tors aside from the web and MSM have also led to the decline of the phys­i­cal ‘vil­lage’ envi­ron­ment — urban sprawl, glob­al­i­sa­tion in a phys­i­cal sense (highly mobile pop­u­la­tions, etcetera) and the like are exam­ples of such — but there is some­thing wrong with an entirely directed, spe­cific, no-overlap envi­ron­ment. Ben remarked a day or two ago that it’s intrigu­ing his three best friends all have an affin­ity for Eng­lish (and two of those teach­ing it), whilst he is indif­fer­ent about the lan­guage, as about teach­ing (though remarked it is ‘fun’ where maths is con­cerned!).

Rarely, in Internet-based com­mu­ni­ties, have I seen some­one engage with peo­ple out­side of their own area of prin­ci­ple inter­est. Web sites work like that. They are sites with a pur­pose: and, if they do not have a pur­pose, the traf­fic they attract is often spo­radic and undi­rected. Even this blog has a pur­pose — it must, to have attracted (and retained) the atten­tion of an Amer­i­can with an inter­est in web pub­lish­ing. Once atten­tion is engaged on one front, it is pos­si­ble to explore oth­ers — it’s pos­si­ble that peo­ple with an inter­est in web pub­lish­ing and acces­si­bil­ity will read this post sim­ply because it popped up in their feed reader and looked vaguely inter­est­ing (though length is doubt­less a deter­rent!). Back to the term ‘site’ — clearly, this word’s ety­mol­ogy ensures it can­not be divorced from its real-world meaning.

Peo­ple do not sim­ply enter a build­ing for no rea­son. This par­al­lel fails to some extent as the power of search-engines come into the equa­tion — but, remem­ber, search engines must also dis­cover a ‘site’ at some point (impos­si­ble with­out incom­ing links). Which brings us back to the parallel-with-occasional-perpendicular-bridges image (note, par­al­lel can­not mean lin­ear because of the nature of hyper­links. Per­haps I speak of par­al­lel Möbius strips?)

Irre­spec­tive of the mech­a­nisms for web-based explo­ration, web media and main­stream media both fail to serve an encom­pass­ing pur­pose of human inter­ac­tion. Copy­right makes no dif­fer­ence to this. Observe how dis­tracted this post is. Observe how I return to the topic of copy­right harshly, how it does not link to the impor­tant defin­ing qual­i­ties of human inter­ac­tion (which, it must be said, the web in part facil­i­tates). This was both inten­tional and unavoid­able: there is no bet­ter link. Copy­right doesn’t mat­ter, and pre­vi­ously cre­ated con­tent under copy­right does not mat­ter. Even­tu­ally, copy­right will dis­solve, and a har­mon­i­sa­tion between for­mally detached pub­lish­ing mech­a­nisms (I have decided that is all the dif­fer­ence is) will come about. Peo­ple will con­tinue to express them­selves, draw­ing on the con­tent of their time — ideas are aside from copy­right — whilst, per­haps, drift­ing apart from this new media and back into the village…

Squarespace

I know there’s more than a few emerg­ing weblog host­ing ser­vices out there, but I just dis­cov­ered Square­space via a text-based adver­tise­ment in Opera’s ban­ner (I’m astounded how unin­tru­sive they are… I think I’m actu­ally appre­ci­at­ing them, which is amaz­ing!), and was instantly impressed by their website’s inter­face and copy.

Appar­ently it’s been cre­at­ing some noise in main­stream media, too. I look at it and I don’t see another con­tent man­age­ment sys­tem peo­ple are try­ing to sell — the web­site looks, feels, and reads as though it’s a small com­mu­nity project. Which it prob­a­bly isn’t. I’d imag­ine they’re mak­ing loads of money off this thing. And good on them: it appears they’ve jumped on the Clue­train, come up with a killer offer­ing, and it’s worked for them.

“Killer offer­ing”, by the way, is not just weblog soft­ware. It’s also not just man­aged weblog soft­ware or even web ser­vices… it’s com­mer­i­cal, man­aged, web pub­lish­ing ser­vices that peo­ple are cry­ing out for. Six Apart have sort of leant in, but they’re first and fore­most a blog­ging com­pany, whilst Square­space posi­tions them­self in a broader mar­ket: they’re a pub­lish­ing com­pany, that lets you do blog­ging, if that’s your thing.

I’ve observed all this in the course of about ten min­utes, by the way. I haven’t even tried the ser­vice yet: this is all in response to their pre­sen­ta­tion and pro­mo­tion. Inci­den­tally, Square­space also have their own blog — part of that whole Clue­train thing — and have con­tent on it avail­able to any­one under a Cre­ative Com­mons license. What a cool tech company…