Josh (the blog)

I’ve delivered simple, clear and easy-to-use services for 20 years, for startups, scaleups and government. I write about the nerdy bits here.


@joahua

On a more significant note

The previous post was trivial compared to this.  This is amazing, astounding news.

THEY CHANGED THE DESIGN OF MY FAVORITE PEN!!!

It wasn’t a MAJOR design change, but this surpasses all other things, simply because it’s my favorite pen!

What did they do?  Just removed some BIC branding from the side of the barrel, nothing major.  But it FEELS different to hold!  It’s WEIRD!

Ah well.  I’ll get used to it in a few weeks/days/hours.

The thing is, I consistently replace my pens with the same – yes, that’s right – stationary brand loyalty!  Except it’s more defined than that… this is PRODUCT loyalty!

If I didn’t, then I would wind up feeling like this, which would really suck a lot.  The line begins to fade?  Buy a new pen, exactly the same!  Don’t notice the difference, except the line becomes thicker, richer, better – I love my pen.