Oops…

Just to continue the SEO train of thought, it seems I should have checked the name “DashLite” before launching a product with that name — someone else has already taken DashLite.com, for a company which sells torches under the brand (a registered trademark, no less!) of “DASHLITE”.

A few days back, my original DashLite post was ranked first for that term… fortunately, it looks as though Google have either noticed, or Dashlite complained (but haven’t said anything to me… If anyone from Dashlite is reading this, please feel free to get in touch) and the index was resolved. Go figure!

Apologies to Conwave, Inc. for the error — to everyone else (and perhaps including them), here’s a demonstration of what accessible, semantic, keyword-driven design and content can do for you!