Naming Guide29 Sep 2006
Struggling to come up with a new product name? Branding firm Igor have a freakin’ brilliant “Naming Guide” available for free in PDF format on their site. It doesn’t magically make me any more creative :( but it’s a brilliant resource. If I bookmarked sites anymore, this would be one of them. Not in a lost-at-the-bottom-of-favorites-folder kinda way, either.