Josh (the blog)

Hey there. I’m Josh, a SydneyCanberra-based maker of Internets. I don’t update this very often.


@joahua

Bravia Paint


New ad from Sony Bravia. The Sony brand doesn’t get much of a work out this time around, it’s only displayed separately from the Bravia and “like no other” brands. It seems they’re linking like no other and Bravia more with this campaign? Anyway, it’s great test-reel fodder with a 720 HD download available from their site. Only 90 seconds, I’m hoping they’re going to release a longer one. As with the last one, the making-of is worth watching. I actually found it way more emotive than the slightly-austere real thing, because there was a cheering crew (of 200!!) and crowd and real explosion sounds. The real ad is brilliant, sure, but the making-of is more moving.