Volatile

Easier to burn out and destroy than with any other audience. No opportunity to rebrand and try again after a year or two — we’ve got them for six. And stale data (users) is stigmatic. Necessary? The climate (SocNet’ing mêlée) is hopefully not the catalyst, even if overally adoption is up. Survey time, methinks… scary. We live in a world of prophecy and, inevitably, most are wrong. Welcome to the web.