Josh (the blog)

Hey there. I’m Josh, a SydneyCanberra-based maker of Internets. I don’t update this very often.


Own Tomorrow: not AMP

I stumbled across quite a visually beautiful commercial today. Its script follows:

In the future, one thing is certain.

Someone’s going to drive it.

Someone’s going to collect it.

Someone’s going to lie on it. Sit on it. Sleep on it.

Drink too much German beer on it.

Someone will sit in front row seats, here, here and here.

Someone will land it. Someone will save it. Someone will find it. Then get happily lost in it.

Someone will sleep five stars, someone will sleep under the stars.

Someone will ski down it, fly over it, and scream across it.

Beautiful things will still be made in the future. Someone is going to buy them.

Someone’s going to walk it. Someone is going to ride it.

And at the end of the day, someone’s going to watch it.

And there’s no reason why that someone can’t be you.

Since 1849, AMP has helped more Australians own their tomorrows.

Own tomorrow. AMP.

Emotive as it was, it is also, of course, absolute hogwash — GFC or no!

Someone once told this story:

A rich man once thought to himself, ‘What shall I do, for I have nowhere to store my crops?’

He decided, ‘I will do this: I will tear down my barns and build larger ones, and there I will store all my grain and my goods. And I will say to my soul, Soul, you have ample goods laid up for many years; relax, eat, drink, be merry.’

But God said to the man, ‘Fool! This night your soul is required of you, and the things you have prepared, whose will they be?’

You don’t own your tomorrow. It’s not even yours today. The Bible says there is one good kind of storing up to be done – I can “store up God’s word in my heart, that I might not sin against Him.” (Ps 119:11) – yet I still fail and need to fall upon His mercy.

The man who told that story was Jesus. (Luke 12:16-20) He promises peace and a greater security than all the riches of the world.

Own eternal life. Jesus.