SMS excitement

CYIADA SMS. Too many horrible acronyms, but it’s coming to a mobile near you soon.

Brand fatigue

I’m just having one of those I-wish-there-were-other-people-on-team days, but bear with me whilst I briefly complain: I’m sick of having this stupid acronym for a name (CYIADA) — it’s as bad as joahua in terms of domain-name spellability! If you’re ever in doubt about that, apply the radio test: if you had to run a radio ad that had a phone number and web address at the end of it, would it work?

So today we’re running the second CYIADA presentation and survey up at KYLC (Jodie’s doing it so I’m not heading up this week, which is cool but a bit boring! Nearly everyone ran away…) which got me thinking about it again. Ah well. People will be confused about where it is one more time — I’m hoping they’ll run the web address up on the screens for the duration of a four minute presentation… that should be long enough to get six letters down!

Anyway… names… I’m so out of ideas. Please be praying for inspiration or someone who’s got a bit of creative prowess about them to throw at a brand for this thing. (I can do words but marketing and academic writing aren’t exactly identical… so I must do at least one of the two badly, I don’t know which just yet!) Usage: secular evangelism (but it’s a “find out more” resource in that sense, so don’t avoid using God-words if you were going to — no-one is being scared off by that), marketing to leaders, marketing to marketers (bands, camps, conferences — so words in the same semantic realm as “connect” are a good idea), and a tiny bit to youth group kids themselves. But if we can hit the first three then the fourth will take care of itself, methinks.

“Um”

I was just flicking through a video to check it imported into the fairly-horrible thing that is Avid Free DV (most powerful of the freebies but also probably the least reliable) correctly, and there are people saying “Um” (one “er” just for variety) at every point I randomly clicked to. This scares me somewhat.

And in other news just in, Avid must die. I mentioned it was least reliable–I actually meant “most unstable piece of crap”.

Adobe Production Studio: Back in Mac

I discovered this today. It upset me.

SAN JOSE, Calif. — Jan. 4, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that the next version of Adobe® Production Studio, the integrated video and audio postproduction tool set that is part of the Creative Suite family, will be available for both the Macintosh and Windows® platforms. Film, video and web professionals currently using Adobe After Effects®, Adobe Photoshop® and Adobe Illustrator® on the Mac will soon be able to harness the power of completely new Macintosh releases of Adobe Premiere® Pro, Adobe Encore® DVD and Adobe Soundboothâ„¢ — all key components of an upcoming milestone revision to Adobe Production Studio. The software will have its first public demonstration during the Macworld 2007 Conference and Exhibition at The Moscone Center in San Francisco, January 9 – 12 (Booth 901). The next release of Adobe Production Studio is expected to ship in mid-2007.

Are they trying to convince me to buy a Mac? Ever since someone showed me what you can do with Objective C and Quartz to any video source on a Mac I’ve been wishing it were practical to buy one and use it for everything I wanted to, but couldn’t bring myself to consider FCP on account of lack of snazzy integration. Ah well. I’m sure something else will crop up before the elusively-dated “mid-2007″ to help me reconsider…

MSN as peer-to-peer piracy tool

Not that I was using it for that, but it’s really quick and easy file sharing — I hadn’t setup port forwarding since we got our new router, so MSN was the way to go for lots of little things… and today I had to send 750MB of photos to someone and didn’t have a working server here.

So, just for kicks, we tried via MSN. At this point it’s also worth remarking that ADSL2+ upload speeds kick butt — we were done in two hours fifteen apparently (I went AFK but believe MSN’s logs). And the file even got there intact. I know.
Not as much bandwidth as the Odyssey (car I drive), but quite enough for when you’re feeling lazy/out of blank CDs. Double ewe oh oh tee.